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| Learning to Trust Websites: |
It's not surprising that online shopping is breaking
its own records year after year. There are more people online and
they are accessing the web with faster connections and more
confidence. Privacy concerns and security are still important
factors for many consumers however and for good reason. There are
more malicious software purveyors and illegitimate websites today
that there were in years past.
Fortunately, online companies that use deceptive marketing
practices, utilize malware and spyware or just generally do a poor
job of support are increasingly kept in check with services which
enable consumers to take control of their online experiences and
make their comments, complaints and resolutions publicly available.
How to Trust Websites
Do some research at companies like
RipOffReport.com,
ScamBusters.org or
TrustGauge.com. Search the company name or the name the domain
is registered under. Any negative experiences will be made
available. Resources such as these let consumers check the store's
references so to speak. While they are not comprehensive, they do
provide excellent insights into the overall perception of an
organization.
How to Gain Consumer Trust
There are only a handful of things website owners need to implement
throughout a Web presence to make it more trustworthy in the minds
of consumers. Working “contact” channels (email, phone and support
forms), full disclosure of policies (return policies, privacy and
security) and the presence of site integrity seals such as
BBBonline and
ValidatedSite.
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Courtesy of
TrustGauge.com:
Check Any Site Now For
Reviews
& Complaints
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