From the BBBOnline website: "When a potential
customer visits your web site, how does that person know your
company is reputable if he or she has never done business with you
before … has never visited your store or place of business … is not
familiar with your brand? Wouldn’t it be great to be able to
distinguish your company web site as reputable and trustworthy, with
just a glance? The Better Business Bureau can help you provide that
added measure of confidence. The BBBOnLine Reliability seal is the
solution to setting your company apart."
You can't sum it up better than that, but you can take it a step
further.
It's also important to have seals which at a glance cover and
express different aspects of a website's integrity. What is meant by
this is not just generic contact information on the site and whether
a generic "catch-all" email address has been set up, but whether
information on the people behind the online enterprise have made
full disclosure about themselves available for public review. This
is what ValidatedSite does - provide a more comprehensive review of
not just your online presence but those that stand behind your
enterprise.
Another problem With BBBOnline (The Internet counterpart of the
Better Business Bureau) is that while it does handle complaints it
does not provide information on whether that complaint was resolved.
Services such as ValidatedSite seal of approval take complaint
resolution to a higher level and work to help consumers and website
owner resolve any existing issues.
Suggestion For Building Trust On the Web:
When it comes to expressing the legitimacy of your
organization it is essential that you take every opportunity to
convey why you are a trustworthy organization. This goes beyond
static seals like those provided by BBBOnline.
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Courtesy of
TrustGauge.com:
Check Any Site Now For
Reviews
& Complaints
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